The Business
Potential Experience

I started Business Potential in 2010 with one clear goal: to help small and medium businesses take control of their finances and gain peace of mind. With a background in corporate management accounting, I saw first-hand how powerful financial clarity can be—and how overwhelming it often feels for business owners. That’s why I set out to bridge the gap: bringing professional expertise together with simple, down-to-earth support that makes sense in the real world.

My Story — Numbers and people, not just spreadsheets

What began as my personal vision to provide clear, reliable bookkeeping support has grown into a trusted practice that genuinely cares about every client’s success. Over the years, we’ve helped business owners free up their time, reduce financial stress, and unlock new opportunities for growth.

My Approach — Efficiency | Clarity | Growth

I believe every business deserves systems that save time, numbers that are accurate, and insights that drive growth. Whether it’s setting up Xero, managing payroll, or stepping into an advisory role, my focus is always the same: helping you run your business smarter, not harder.

What You Can Expect — Support that grows with your business

When you work with Business Potential, you get more than a bookkeeper. You get a partner who genuinely cares about your success. We’ll meet you where you are—whether you need the basics done right, help untangling a tricky Xero issue, or proactive guidance to grow your business with confidence.

A Bit About Me — More than numbers on a page

Outside of work, I’m passionate about the outdoors, healthy living, and spending time with my family. I know the importance of balance, and I bring that same perspective to my clients, helping them create businesses that support the lifestyle they want.